Ordering What You Need

Ordering merchandise can be difficult. Because each situation is unique and because most people don't lay out a business model when they are running small record labels or bands it's difficult to project your market. Here are a few tips for deciding what you should order.

CD Duplication.
CD duplication is a cost effective alternative to CD replication. It allows you, the customer, to purchase only what you will need at a price comparable to that of full on replication. This is the easiest way to have professional looking discs without dropping two or three thousand dollars on CDs that you may never sell out of.

It's important to understand your needs. Are you a local band that may only sell one or two discs per show? Or are you a touring band out on the road for a week or more at a time? Do you need a full retail package or just a simple insert and a disc? Hopefully we can help you answer these questions.

How ofter does your band play shows? How many people attend these shows? How much merchandise do they usually purchase? This will help you decide on your quantity. If you only play one or two shows a month with attendance from 50 to 250 people you may only need to order 50 to 100 cd's for your first order. If you play large venues once or twice a week and have the ability to sell 15-30 discs per show you may want to look into ordering 200 or more discs. Remember it is better to order a small quantity and sell out than to order a large amount and never sell them. You can always order more, but you cannot return them! Now that we have an idea about quantity that we need to order (quantity is the most important part!) we need to figure out how we are going to package these.

You may already know how you'd like your discs to look and that is fine! For the people who are unsure lets look at a few things. How many tracks are on the disc? Would this be your full length album, or just a demo with 3 to 6 songs? Remember the more complex the packaging the more expensive it is. Is a 3 song demo really worthy of a full out retail packaging with a 4 panel insert and clear trays? Probably not. Remember, most people are willing to spend about a dollar per song. They WILL ask you "how many tracks are on this disc?" and if you tell them 5 tracks and try and sell it to them for $10 they will probably move on.

What is your budget? If you have a limited budget you may need to forfeit some of the eye candy in exchange for something more important.

  1. A good rule of thumb on pricing your discs is Tracks + 1. Five track discs can sell for $6, anything more and people may put it down and walk away.
  2. Your discs should sell for at least half of what you pay for them. 100 Pack A discs cost $157 plus shipping. Assuming after shipping and options the discs cost you $1.70, you could sell them for $3 and start making profit after 57 are sold! Sell them for $5 and you would be making profit after only 33 were sold!

If you have any questions please call us at (321) 251-5445.

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